Grammatical and Lexical Registers
Register refers to the level of formality used in the text. It shows how our clients address their customers and contributes to the voice of the brand itself. Register may vary depending on the company, the brand, the service they offer, the customers, and the target language.
We make a first main distinction between grammatical and lexical register: the first one regards the use of pronouns and verb person (for the languages to which this morphological feature is applied), while the latter is related to lexical choices, since some words and expressions also have a degree of formality or colloquialism.
Both these registers are also divided into formal and informal, as shown below.
a) Formal Register
In Romanian, unlike in English, there is a distinct class of personal pronouns, called politeness pronouns. These mark different degrees of politeness, from low (dumneata), to standard (dumneavoastră), and very high or reverential (Domnia-Voastră, Domnia-Sa). Another characteristic of Romanian is the use the personal pronouns dânsul, dânsa, dânșii, dânsele as politeness pronouns when referring to a 3rd person.
The low degree of politeness is used in less formal settings, such as speaking or referring to an elderly relative or acquaintance.
The standard degree of politeness uses the form dumneavoastră (for both singular and plural). It is used in formal situations such as school, official correspondence, or when meeting someone for the first time.
b) Informal Register
Due to the recent English linguistic influence, the informal register has a lot of liberties, and is specific to the so-called “relaxed Romanian”.